Honda’s new PR guy: Asimo
If you’ve been watching any of the new season of television you’ve no doubt been subjected to the latest ad campaign from Honda. The spots feature the song “I Can See For Miles” and star the most famous robot in the whole world, Asimo. Apparently the idea is the cute little bot walking around with a video camera is supposed to make you feel all squishy inside for Honda cars.
I will admit you probably can’t find a better PR man to represent your company than Asimo. I mean, he never asks for stock options, he won’t get caught with a hooker and bring shame on the company, and he can’t say anything you haven’t already programmed into his little electronic brainacle.
The company has already been running ads in the UK starring Asimo. Only these ads feature Honda’s metal man-boy all alone skulking through an empty museum, as though visiting the last collection of what was human achievement before the mighty robot uprising. The whole thing is a little creepy and disturbing if you ask me.
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